Last updated: 20 May 2026
By accessing or using LeadPulse ("the Service"), which is owned and operated by Adxcel ("the Company", "we", "us"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service. These terms apply to all users, including businesses and individuals who access the Service.
LeadPulse is a B2B SaaS platform that automates lead capture, SMS outreach, and follow-up sequences for businesses. The Service includes a lead management dashboard, automated SMS delivery via Twilio, embed forms for client websites, and analytics reporting.
LeadPulse offers three subscription tiers billed monthly in South African Rand (ZAR):
Starter — R1,497/month
Up to 30 leads per month. Includes lead capture, intro SMS, and basic dashboard.
Growth — R2,497/month
Up to 100 leads per month. Includes all Starter features plus automated follow-up sequences and booking link delivery.
Pro — R4,497/month
Unlimited leads per month. Includes all Growth features with priority support.
All prices are exclusive of VAT where applicable. Subscriptions are billed on a recurring monthly basis from the date of first payment.
Payment is processed securely through our payment processor. By subscribing, you authorise Adxcel to charge your payment method on a recurring monthly basis. Failure to pay will result in account suspension. All payments are in ZAR.
You are responsible for maintaining the confidentiality of your account credentials. You agree not to share your account with third parties, use the Service to send spam or unsolicited messages, violate any applicable laws or regulations, or misuse the SMS automation features in a way that violates Twilio's acceptable use policy.
By using LeadPulse, you confirm that all leads you add to the system have provided consent to receive SMS communications from your business. You are solely responsible for ensuring compliance with the Electronic Communications and Transactions Act (ECTA), the Protection of Personal Information Act (POPIA), and any other applicable South African communications law. Adxcel is a technology provider and does not assume liability for non-compliant use of the SMS features.
Adxcel processes personal data on your behalf as a data processor under POPIA. All lead data is encrypted at rest using AES-256-GCM. You retain ownership of your data at all times. See our Privacy Policy for full details.
Adxcel aims for 99.9% uptime but does not guarantee uninterrupted service. Scheduled maintenance will be communicated in advance where possible. We are not liable for damages resulting from service interruptions beyond our reasonable control.
Either party may terminate the subscription at any time. Upon termination, your account will remain active until the end of the current billing period. No refunds are issued for unused portions of a billing period unless covered under our Refund Policy.
Adxcel's total liability to you shall not exceed the amount paid by you in the three months preceding the claim. We are not liable for indirect, incidental, or consequential damages including lost revenue or lost data.
These Terms are governed by the laws of the Republic of South Africa. Any disputes shall be resolved in the courts of South Africa.
For questions about these Terms, contact us at: supportadxcel@gmail.com or phone +27 67 402 0480.