Last updated: 20 May 2026
Adxcel ("we", "us", "our"), the owner and operator of the LeadPulse system and service, is committed to protecting personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and the General Data Protection Regulation (GDPR) where applicable. This Privacy Policy explains how we collect, use, store, and protect information when you use our Service.
Account Information: When you sign up, we collect your name, business name, email address, phone number, and password (stored as a secure hash).
Lead Data: When your clients submit leads through your embedded form, we collect their name, phone number, and email address on your behalf. This data is encrypted at rest using AES-256-GCM encryption.
Usage Data: We collect data about how you use the platform including login times, API calls, and dashboard activity for security and performance monitoring.
Payment Data: Payment information is processed by our payment processor. We do not store card numbers or banking details.
We use collected information to provide and operate the LeadPulse Service (owned and operated by Adxcel), send automated SMS messages on your behalf via Twilio, process payments through our payment processor, send service notifications and updates, monitor system health and prevent abuse, and comply with legal obligations under POPIA and GDPR.
All data is stored on secure cloud infrastructure. Sensitive fields (name, phone, email of leads) are encrypted at rest using AES-256-GCM before being written to the database. Data is transmitted over HTTPS/TLS at all times. Access to production systems is restricted to authorised personnel only.
We do not sell your data or your leads' data to third parties. We share data only with:
— Twilio — to deliver SMS messages (phone numbers are transmitted to send messages)
— Payment Processor — to process subscription payments (email and billing details)
— Cloud Infrastructure Provider — for hosting and infrastructure
— Legal authorities — when required by law
As a data subject, you have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your personal information, object to processing of your information, and lodge a complaint with the Information Regulator of South Africa.
To exercise any of these rights, email us at supportadxcel@gmail.com.
You can export all your data at any time by logging into your dashboard and navigating to Settings → Export My Data. The export includes all your account information and lead data in JSON format.
You can permanently delete your account and all associated data by navigating to Settings → Delete Account in your dashboard. Deletion is permanent and irreversible. We will purge all your data within 30 days of the deletion request.
We retain your account data for as long as your subscription is active. After account deletion, data is purged within 30 days. Anonymised usage statistics may be retained for up to 12 months for service improvement purposes.
LeadPulse (operated by Adxcel) uses a single HTTP-only authentication cookie to maintain your login session. We do not use advertising cookies or tracking pixels. No third-party analytics tools are embedded in the dashboard.
LeadPulse (operated by Adxcel) is a B2B service intended for businesses and is not directed at individuals under 18 years of age. We do not knowingly collect personal information from minors.
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by a notice in your dashboard. Continued use of the Service after changes constitutes acceptance of the updated policy.
For privacy-related questions or to exercise your rights:
Email: supportadxcel@gmail.com
Phone: +27 67 402 0480
Information Regulator (South Africa): inforeg.org.za